The Broad – The World’s Coolest Museum?

images the-broad_photo-by-iwan-baan_4911_custom-d8f6606ba939a799a9b4bde69c9f8dea84069a9b-s800-c85Traveling up through the middle of The Broad in the round, glass elevator you can peek inside what’s known as “the vault”— an entire floor storing the Broads’ collection of more than 2,000 paintings, photos and sculptures.

On the top floor of this new Los Angeles landmark, diffused natural light pours in through skylights. There’s work here from Andy Warhol, Jeff Koons, Roy Lichtenstein, Robert Rauschenberg, Ed Ruscha, Keith Haring, Cindy Sherman and Chris Burden. There’s an entire room for Takashi Murakami.

kusamaThis is the gift to the world made possible by Eli and Edythe Broad. Forbes estimates Eli Broad is worth $7.4 billion. He made his fortune building suburban tract homes, and also running an insurance company. He and his wife bought their first artwork — a van Gogh drawing — and then quickly switched to collecting contemporary art. He says they liked buying works with social or political meaning. And along the way, they’ve gotten to know the artists personally.
Called The Broad (pronounced brode) and housed in a $140 million, three-story building by Diller, Scofidio and Renfro, it enshrines the collection of some 2,000 works. There are 2 main stars: The building itself and the Yayoi Kusama’s Infinity Mirrored Room, a mirror-lined chamber housing a dazzling and seemingly endless LED light display,  Just beautiful to put it mildly.

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