Vetements – THE Brand For Years to Come

6 19The label Vetements is the most radical thing to come out of Paris in over a decade. This is a bunch of crazy dudes. Demna Gvasalia is the head of a collective of 18 young fashion designers. The average age is early to mid-twenties. They speak roughly 13 languages between them – truly international. The brand was launched from Gvasalia’s Paris bedroom, the product of weekends and nights spent designing for the love of it. The antidote of Paris fashion. Almost rebellious – almost. Stores such as Dover Street Market in London carry the pieces. Most of the items are interchangeable for men and women. Anything goes. Gvasalia is now artistic director for Balenciaga. This is a bit of a surprise and worried some fans of Vetements. But don’t worry – Vetements will be stronger than ever and THE brand for years to come.25

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